ADVERTISING ON RETIREMENTCONNECTION.COM

The Marketing Agency for organizations that serve the 55+ demographic has now launched a National Website for boomers, seniors and providers. RetirementConnection.com is a comprehensive website designed for Boomers, Seniors, Caregivers and Providers to search more than 150+ topics in National, all 50 states, and select city directories.

The goal is to assist caregivers with a quick and complete reference of providers and services; educate boomers and seniors on the vast social, wellness, and medical options available; while offering providers a unique and affordable venue to promote their services and products.

ADDITIONAL FEATURES

Highlights are interesting and informative news, events, resources and much more. New links to information valuable to boomers, older adults and caregivers are featured regularly.

Profiles focus on a specific organization or agency and showcase their services. The profiles include editorial, as well as, photos. This is a great way to learn more about a specific organization.

What to do is a reference of planning checklists, strategies, guidelines, and helpful advice to assist older adults, their families, and providers to better navigate the maze of retirement, caregiving and disability resources.

What it is, is a glossary of common and not-so-common terms and definitions associated with retirement, care giving and disability. There may seem to be an “alphabet soup” of acronyms or technical language used among professionals that are confusing to decipher, making the simplest of concepts seem complex.

ADVERTISING PROGRAMS

Our Advertising programs can be tailored to meet any budget and focused on a local or national market. Website advertising is an effective way to expand your brand recognition at an affordable rate. Some of the advertising programs are listed below, but please contact our Marketing Department to discuss your unique needs or to receive a link to the media kit with all programs and rates.

50 word commercial with contact information, logo or photo and link
Article inclusion with byline and contact information
Profile of your organization or program with editorial, logo, photos and contact form.
Banner ads or logo bugs with link

DID YOU KNOW...

Internet Use of the age 50 and better demographic

Baby boomers make up the Web's largest constituency, accounting for 1/3 of the 195.3 million Web users in the US¹
94 million Americans are online on any given day, and 63% use a search engine²
In 2008, 73.7% of those aged 50-64 and 34.1% of those 65 and above will use Internet³
74% of Seniors use the Internet to find health information⁶
42% of all travel industry purchases happen online⁴
92% of seniors shop online & 78% make online purchases⁶
30% more likely to purchase online than younger users⁶

Buying Power of the age 50 and better age demographic

Account for an estimated $1 trillion+ in total expenditures in 2005⁵
Own 65% of the net worth of all U.S. households⁵
Provide over $90 billion in care giving services annually⁶
Over 70% are willing to try new brands⁶
Account for over 79% of all leisure travel spending⁶
Dine out 4-5 times per week⁶

Source:
¹Jupiter Research
²Pew Internet and American Life Project
³e Marketer
⁴PhoCusWright
⁵U.S. Consumer Expenditure Survey and FINDSVP projection
⁶Gary Onks - Sold On Seniors, Inc.