Advertising on the Internet

Did you know about Internet use of the age 50 and better demographic

Baby boomers make up the Web's largest constituency, accounting for one third of the 195.3 million Web users in the US¹
94 million Americans are online on any given day, and 63% use a search engine²
In 2008, 73.7% of those aged 50-64 and 34.1% of those 65 and above will use Internet³
74% of Seniors use the Internet to find health information⁶
42% of all travel industry purchases happen online⁴
92% of seniors shop online & 78% make online purchases⁶
30% more likely to purchase online than younger users⁶

Did you know about Buying Power of the age 50 and better age demographic

Account for an estimated $1 trillion+ in total expenditures in 2005⁵
Own 65% of the net worth of all U.S. households⁵
Provide over $90 billion in care giving services annually⁶
Over 70% are willing to try new brands⁶
Account for over 79% of all leisure travel spending⁶
Dine out 4-5 times per week⁶

Advertising Programs

The Retirement Connection Group works with a variety of senior resource directories and we are available to make those connections for you. Internet Advertising programs can be tailored to meet any budget and focused on a local or national market. Internet advertising is an effective way to expand your brand recognition at an affordable rate.

Source:
¹Jupiter Research
²Pew Internet and American Life Project
³e Marketer
⁴PhoCusWright
⁵U.S. Consumer Expenditure Survey and FINDSVP projection
⁶Gary Onks - Sold On Seniors, Inc.