BUILDING A BRAND

A brand includes a name, logo, tagline, and design scheme associated with a product or service. Branding symbolizes the information connected with a product and serves to create associations and expectations around it.

The brand should create and establish a strong visual and verbal identity that reflects the direction and culture of an organization.

Every organization has a unique personality. We speak directly with the principles, employees and clients of an organization. This 3600 discovery provides a greater sense of the company, who are the current customers and what message do you want to deliver.

From here we create an image with typographic style, color, and tagline that represents the tonality of the culture and customers. A comprehensive plan is designed to incorporate the message and visual image in all aspects of the marketing effort. By unifying the brand with consistent elements we are better able to concentrate efforts in all collaterals and media campaigns.

EXTENDING THE BRAND

The brand identity should visually and verbally express the spirit and values of an organization. Brand recognition and reactions are created by product/service, as well as, through the influence of advertising and marketing design.

Marketing Collaterals should reflect the message and direction through typographic style, color selection and graphics. The Brand of the company should be consistent in all collaterals to effectively promote and increase name recognition.

Our focus is to assist our clients with a sustainable "Turn Key" approach. We serve as consultants that guide clients through the available resources, make introductions to strategic partners and encourage alliances within their community. We create the systems then turn over the keys for success directly to you.

This approach allows your organization to save time and financial resources. For example: collaterals, graphics and forms can be created in a word format that can be edited/changed without outside consultation or expense; utilize in-house marketing efforts to create inexpensive, simple and extremely effective materials. Introductions are made with graphic designers, printers, promotional suppliers and others, thus enabling you to remain independent and avoid resale fees for services.

7 Step Marketing Plan